🍶 What is Korean Soju?
Soju is Korea’s representative distilled liquor, typically made from rice, sweet potatoes, wheat, or barley. While it was once a high-proof traditional spirit, today’s soju is often a lower-proof diluted type, known for its smooth taste and affordability.
🕰️ A Brief History of Soju
- It is believed to have started during the Goryeo Dynasty, influenced by Arabic distillation techniques.
- During the Joseon Dynasty, soju was significant enough to have its own department in the royal palace.
- In the 1960s and 70s, soju became widely popular as mass production increased during Korea’s economic development.
💚 Why is Soju Popular?
1. Affordable Price – Accessible to all income levels
2. Perfect Pairing with Food – Goes well with Korean dishes like BBQ, fried chicken, sashimi
3. Social Bonding Tool – Essential in gatherings, company dinners, and friendly meetups
4. Flavor Variety – Fruit sojus like peach, grapefruit, and blueberry appeal to younger drinkers
🥇 Top 3 Soju Brands in Korea
1. Chamisul (참이슬)
- Produced by HiteJinro
- Smooth, clean flavor; popular both locally and globally
2. Chum Churum (처음처럼)
- Brand by Lotte Chilsung Beverage
- Known for its soft texture and use of alkaline water
3. Jinro Is Back (진로이즈백)
- Retro-style design and low alcohol content
- Especially loved by the younger generation
📺 YouTuber “180 Seconds”
- Channel Name: 180 Seconds
- Concept: Short and informative 3-minute videos covering food and alcohol
- Features: Soju reviews, food pairings, Korean drinking etiquette
- Audience: Loved by both Gen Z and older viewers for quick, relatable content
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#KoreanLiquor
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#JinroIsBack
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#KoreanAlcohol
#DrinkingCulture
#FruitSoju
#TraditionalLiquor
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